● About us
We help small businesses grow with their data.
Illuminated Intelligence was founded on a simple belief: every business owner deserves the same data-driven advantage that big companies pay millions for. We built the tools to make that possible — affordable, simple, and focused on one thing: growing your revenue.
● Our story
Why i2?
The name says it all: information becomes intelligence when it's squared — when raw numbers are paired with context, trends, and action. A sales figure is just data. That same figure, paired with which customers drove it, what's at risk, and what to do next — that's intelligence.
Our founders spent years watching small and mid-size businesses make decisions based on gut feel and outdated spreadsheets — not because they didn't care about data, but because the tools were too expensive, too complex, or built for companies 10× their size.
We built Illuminated Intelligence to change that. Simple enough to set up in an afternoon. Powerful enough to find revenue opportunities your competitors are missing. Priced so it pays for itself in the first month.
● What we believe
Principles, not slogans.
Revenue first, always
Every feature we build is measured by one question: does this help our customers make more money? If the answer isn't yes, we don't ship it.
Simple enough for anyone
You shouldn't need a data team to understand your business. We obsess over making powerful insights accessible to every business owner, not just analysts.
Insights that drive action
A dashboard nobody acts on is just decoration. We build tools that tell you what to do next — and make it easy to do it.
Your success is our success
We grow when you grow. That's why we offer a free trial with no credit card, and why we measure ourselves by customer revenue outcomes — not just product metrics.
● Leadership
The team behind the platform.
● Get in touch
Let's talk.
Whether you're ready to start a free trial, want to see a live demo, or just have questions about how it works for your type of business — we're here. Real people, real answers, within one business day.